The Challenge
In 2020, amidst the challenges of the pandemic, Vaseline launched the 'Healing the Hands that Help the Nation' campaign, featuring the renowned photographer Rankin. The campaign celebrated the heroic efforts of individuals, including NHS frontline staff and various key workers, who went above and beyond during the COVID-19 crisis.
Creative Solution
I had the privilege of designing the press release, putting the hands of the nation front and centre. It showcased Rankin's collaboration with Vaseline and their new Intensive Care + Anti-Bac Hand Cream.
