Archive Projects
Projects Completed @SEENGroup, @TikTok and Brand Competitions.
Print & Digital, Packaging, Asset Creation, Campaign & Advertising
The Challenge
Whilst working as a Designer at SEEN Group, an iconic beauty PR agency, I had the privilege of working on diverse projects for global clients, including Dove, Vaseline, Fenty Beauty, and ULTA Beauty. Adhering to various brand guidelines and campaign assets, I crafted a wide range of design assets for public distribution.
Rizzla’s Silvers Re-design
Design Competition – Winner TBA
Packaging and Creative Concept
The Challenge
As a designer, nothing compares to the excitement of creating designs for iconic brands with the potiential to see them in the real world. That's why when the chance to design a new Rizla Silver booklet came around, it was unmissable.
Creative Solution
With limited space on the packaging, I chose to create a custom pattern that highlights key features of the Rizzla Silver Super Thins product.
Benefit Cosmetics
Project Completed @SEENGroup
Print & Digital, Editorial, Event Design and Visual Event Space Planning
The Challenge
Benefit's "The Anti-Gym" pop-up in Shoreditch, London, celebrated the launch of the Benefit Brow Zings Pro Palette. The gym-themed space offered interactive features like a trampoline for Instagram-worthy photos and a free weights area with props. Visitors could also get makeup tips from Brow Trainers and book brow waxing and tinting services, with proceeds supporting the Benefit Bold is Beautiful project.
As the sole designer on this project, I led the execution of all graphic assets within the space, ranging from a massive 8x12-meter basketball court to tiny locker numbers. From designing pitch decks to seeing it in real life, it was truly fulfilling to see.
Simple Skin
x Calm
Project Completed @SEENGroup
Print, Editorial and Event Design
The Challenge
In 2020, Simple introduced a new sheet mask and moisturiser as part of their Calming range. To bring these two products to life, SEEN Group hosted an event called 'Read Your Calm,' where they educated media and influencers about the benefits of Hemp oil. The event included sound bathing sessions aimed at providing attendees with a sense of zen and clarity.
Dr. Alia, a psychodermatologist, delivered a presentation on the impact of stress on the skin and emphasized the significance of Simple's new product offerings. In this project, my role was to design all event collateral, including window vinyls, invites, press releases, notecards, and information boards strategically placed throughout the event space.
