Flannels Beauty

Project Completed @SEENGroup

Brand Assets, Iconography and Social Media

The Challenge

SEEN Group partnered with FLANNELS, a prestigious British fashion retailer, to lead the development and execution of FLANNELS Beauty. The team we’re tasked with creating the brand strategy, identity, logo, typography, image style, and art direction, all drawing inspiration from extensive consumer insight and beauty expertise.

Creative Solution

With a focus on the consumer, our research resulted in the campaign concept: "Beauty Starring You." We created five consumer profiles that reflected the shoppers of Flannels Beauty and brought them to life in a stylish TV advert, ensuring the consumer is at the heart of both the campaign and the shopping experience.

Beauty Starring You

Flannels Beauty is all about putting the consumer first, and this guiding principle laid the foundation for our campaign concept: 'Beauty Starring You.' Strategists at SEEN Group's conducted extensive consumer research, resulting in the identification of five unique consumer profiles - Apple, Ty, Alicia, Stacy, and Rebekka. It was then transformed into a television advert, a collaborative effort that brought the campaign to life with style and sophistication.

Mirroring the everyday beauty

We strategically placed mirrors on some of the 'Beauty Starring You' panels, effectively involving passersby in the Flannels Beauty launch.

Iconography

I had the opportunity to design a set of over 70 unique icons for the Flannels Beauty website. These icons lived beneath product descriptions to highlight any key information such as foundation coverage or perfume scent. The design process was an intricate journey involving numerous iterations to ensure these icons remained visible and effective on both small and large scales.

Social Posts

As a sub-brand under Flannels, our beauty branding maintained its clean design. Crafting social media posts allowed the opportunity for creative typography, focusing on enhancing product and model visuals.

Film & Photography

Director & Photographer: @vickylawton
DOP: @alexjamin
Steadi: @steadibrooks
Models: @applesershi @ty3kingz @rebekkasandok @aliciarountree @missmichuki
Producer: @rosieannwelshProduction Designer: @lyndonogbourne
1st AD: @missymacltd
Make-up: @nikki_makeup
Stylist: @phoebelettice
Hair: @lukepluckrose
Nails: @tinubellomanicurist
Casting: @_hollycullen
Edit House: @thequarryedit
Editor: @cooperative5
Post Production House: @candtvstudio
Grade: @simona_colour

Credits:

In-house

Agency: @seen_group
Art Direction & Design Lead: @samshawdesign
Creative Officer: Liv Sym
Global Strategy Director: @tashahulme

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