Kaiju Arcade
Self-Initated Project
Brand Identity, Creative Direction, Illustration and Motion
The Challenge
As a result of the pandemic, people are now gaming more than ever, and as we find our feet discovering the new normal, Kaiju Arcade needed a brand identity that brought together all generations and was the perfect place to eat, socialise and game.
Creative Solution
Drawing inspiration from the nostalgic charm of old arcades, celebrating the wear and tear as a symbol of street culture. I used Peckham Press, a hand-pressed typeface by Ellen Luff, with its raw, industrial aesthetics. Additionally, the concept of arcades' arches and columns sparked an exploration of isometric design, connecting to iconic 80s arcade machines.
Nostalgia through wear and tear
I visited many arcades and one thing I found in common was general wear and tear on the machines. I love that this represented old street culture, so I discovered Peckham Press a bold hand-pressed typeface with a raw aesthetic and solid industrial style crafted by Ellen Luff. The font felt perfect with its defiant shapes, rough edges, and unadulterated imperfections.
Who said the 80s arcades are dead?
In architecture, an arcade refers to a series of arches supported by columns. This concept sparked my interest in isometric design, prompting me to enroll in a course offered by DKNG Studio on Skillshare. As I delved into isometric design, I couldn't help but draw parallels to the iconic box-style machines that existed within 80s arcades.
Why not?
Eager to see my designs come to life, I decided to turn some of my isometric designs into pin badges, working with Studio Dias we simplified the design and created a 5-way colour scheme. Since created I have sold over 250 online!
Continuity through UI
Designing the Kaiju Arcade app's UI, enabed users to order food, book tickets, and find events on. The interface prioritises user-friendliness, featuring a visually engaging home screen using icons linked to the core isometric branding to access key functions.
